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Third-year Marketing students at the UWA Business School have been given an exciting opportunity to develop and run social media marketing campaigns for two Perth-based start-up companies.

The Contemporary Marketing Issues students will, under the guidance of Associate Professor Paul Harrigan and his teaching team, create pictures and videos, run competitions, create polls, and engage with communities - and then share the content on social media. Two winning teams will be chosen, with students receiving prizes donated by Business News and Spacecubed .

Associate Professor Harrigan said the challenge would require students to unleash their creativity.

"A successful social media campaign has to create content that provides value to the target consumers; content that entertains or educates them, not pushes promotions on them. This takes some out-there thinking," he said. "The aim of this unit is to teach students how to keep consumers engaged."

Entrepreneurial student group Profectus will benefit from the boost to its social media campaign.

Profectus CEO Mark Shelton hopes the increased marketing will allow Profectus to support more students to create their own businesses and social enterprises.

For the full article and further contact details, refer to the UWA Business School's e-Biz newsletter .