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Monday, 20 September 2010

Marketing and communications in progress

  • Since its launch in May, the New Courses website has averaged nearly 300 visitors a day. Most visits (73%) originate from within Australia, and the next largest groups are (in order) from Singapore, Malaysia, China and the UK.
  • The "Knowledge for a Changing World" folder, enclosing various leaflets, has gone to about 1500 stakeholders within WA including secondary schools, members of parliament, and our top 100 business and industry contacts. A further 4000 copies have been distributed internationally.
  • 15,000 copies of the "mini-guide", with details on majors and prerequisites, were initially disseminated to prospective students, schools, and career expos. A further 10,000 copies of a slightly revised edition were printed for Open Day and other occasions; more than half of these have already been used. An international version of this booklet is currently being prepared for distribution to 3200 overseas agents and at international education expos.
  • Leaflets have been produced for target groups: for example 11,000 copies of one with an industry focus were enclosed with WA Business News in July.
  • Printed for Open Day were 2,000 copies of a Pocket Guide for staff and 10,000 copies of a leaflet primarily intended for current Year 12 students and anyone commencing or deferring UG study at UWA in 2011.
  • Promotion of the new courses to domestic stakeholders is also continuing through many meetings with career advisers, school principals, and parent groups; in newsletters and websites; and at faculty-based events for industry and partners. There has been an overwhelmingly positive response.
  • Promotion of the new courses to international stakeholders includes meetings with IDP and other agents, regular mail-outs, and a series of launch events.
  • Internal communication to staff and students is continuing through several channels. A communication strategy has been developed for current students in association with the Student Transition Working Party.

For further information on these leaflets and brochures contact Rachel Schmitt in Public Affairs [email protected]

Winthrop Professor Ian Reid, Senior Academic Reviewer

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