Marketing and communications in progress
- Since its launch in May, the New Courses website has averaged nearly 300 visitors a day. Most visits (73%) originate from within Australia, and the next largest groups are (in order) from Singapore, Malaysia, China and the UK.
- The "Knowledge for a Changing World" folder, enclosing various leaflets, has gone to about 1500 stakeholders within WA including secondary schools, members of parliament, and our top 100 business and industry contacts. A further 4000 copies have been distributed internationally.
- 15,000 copies of the "mini-guide", with details on majors and prerequisites, were initially disseminated to prospective students, schools, and career expos. A further 10,000 copies of a slightly revised edition were printed for Open Day and other occasions; more than half of these have already been used. An international version of this booklet is currently being prepared for distribution to 3200 overseas agents and at international education expos.
- Leaflets have been produced for target groups: for example 11,000 copies of one with an industry focus were enclosed with WA Business News in July.
- Printed for Open Day were 2,000 copies of a Pocket Guide for staff and 10,000 copies of a leaflet primarily intended for current Year 12 students and anyone commencing or deferring UG study at UWA in 2011.
- Promotion of the new courses to domestic stakeholders is also continuing through many meetings with career advisers, school principals, and parent groups; in newsletters and websites; and at faculty-based events for industry and partners. There has been an overwhelmingly positive response.
- Promotion of the new courses to international stakeholders includes meetings with IDP and other agents, regular mail-outs, and a series of launch events.
- Internal communication to staff and students is continuing through several channels. A communication strategy has been developed for current students in association with the Student Transition Working Party.
For further information on these leaflets and brochures contact Rachel Schmitt in Public Affairs firstname.lastname@example.org
Winthrop Professor Ian Reid, Senior Academic Reviewer