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Just like a good birthday photo of the 100-year-old matriarch with all her descendants, the visual celebration of our Centenary is the result of planning, input from lots of people – and a little dash of brilliance.

You may already have seen it sitting alongside our current University logo with the crest and ‘Achieve International Excellence’. It was first used in the program for the Perth International Arts Festival in February 2011, and some University publications, including the 2013 courses guide, have already featured it.

The new logo, with the addition of the words ‘A Century of Achievement’ was also used on some Open Day publications. But this is its first public appearance in a non-specific publication and those involved in its conception and design, from the Centenary Planning Committee, Uniprint Design and Public Affairs, hope you like it.

The design, with the celebratory feel of fireworks, is a stylised 100 in blended shades of blue, topped with a gold star (the little dash of brilliance).

The star represents our achievement in co-hosting the world’s biggest and most important science project of this century, the SKA. It is also a mark of festivity, to show how many of us feel about reaching this milestone.

Faculties can start to use the new logo on publications that have a life beyond 2013. And all areas are asked to store their current stationery for a year and use a Centenary version in 2013. Centenary stationery orders can be made through Uniprint.

Danni Wick, in Public Affairs, is the Centenary marketing manager and she will be the central contact for the marketing and communication of Centenary celebrations.

For queries on the use of the Centenary logo, please contact the University Marketing Managers, Susanna Wills-Johnson or Narelle Molloy.

Published in UWA News , 17 September 2012