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How people improve their outlook on life and their overall happiness by using psychological strategies to manipulate the way they think is the subject of tomorrow's free public lecture as part of The University of Western Australia's Business School's Stan and Jean Perron Visiting Fellow Series.

The lecture will be presented by Professor Joseph Sirgy, a social/consumer/organisational psychologist, a Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University.

Professor Sirgy is a distinguished researcher, in the areas of consumer behaviour, marketing communications, business ethics and quality of life.

WHAT :           Free lecture open to the public

WHEN: Tuesday 14 October, 2008
6pm

WHERE: The University Club of Western Australia
Theatre Auditorium

(The nearest carpark is P3 off Hackett Drive Entrance 1)

TO REGISTER:  contact Kylie Weston [email protected] on 6488 5825 .

Media references

Professor Joseph Sirgy  (+61 8)  6488 2485
Dr David Webb (UWA Business School)  (+61 8)  6488 7380
Aleta Johnston (UWA Public Affairs)  (+61 8)  6488 7975  /  (+61 4) 31 514 677