A brand marketing campaign that focuses on the inspiring journeys of UWA graduates and students was recently launched.
“UWA graduates, staff and students are great examples of how hard work, determination and connection to the UWA community makes pursuing the impossible a reality. These personal stories feature a range of UWA people from different areas of study who have followed their passion to impact the community in different ways” said Karen Carriero, UWA’s Chief Marketing Officer.
“Using real life stories showcasing graduates and students achieving their impossible emphasises to future students how UWA can partner with them and help them achieve in their own personal journey.”
“Last year the University launched its new brand, and this campaign builds on it. It’s designed to appeal to future students and those who are already part of the UWA community.”
The campaign will be seen in digital marketing placements, a website with the collection of UWA graduate stories, and in some outdoor media sites.