News Archive

Dr Joos Meyer has worked at hospitals in Fremantle and Broome. But after caring for patients who returned to hospital multiple times, he decided he wanted to redefine what it means to be healthy.

As a result, PRYMD Labs was formed. Now, the UWA Medicine graduate is working hard to help people improve their mental function and quality of life. In a series of blog posts, Dr Meyer shares tips on topics from productivity and habit to the science behind sleep.

During the UWA Business School’s 2015-16 Summer session, Dr Meyer was one of seven young entrepreneurs to share his secrets with 58 undergraduate students enrolled in MGMT3342 Entrepreneurship .

Unit co-ordinator Antoine Musu said hearing from real entrepreneurs was a valuable opportunity for students to see business principles in action.

“The aim of the unit is to provide students with a sound introduction to the entrepreneurial process and especially those elements of management that define entrepreneurial thinking,” Musu said.

“The unit covers effectual entrepreneurship principles and demonstrates to students how entrepreneurship can be learnt. Sessions cover topics such as creativity, innovation, discovery, evaluation of opportunities, and new venture start-up.

“Entrepreneurship is not a job! Effectual entrepreneurship is raising its head in many disciplines because entrepreneurship happens in the ‘mind’. Entrepreneurship and innovation cannot be separated; there can be no innovation without entrepreneurial thinking.”

Guest speakers from BloomLab included: Joos Meyer from PRMYD, Kath Giles from Brandon Capital, Rhod Thomas from JamJar, Chris Breidahl from MyGuru, Daniel Jovevski from SwitchMyLoan, Betty Tran from BETTY TRAN Fashion, and Steph Gillon from WealthTank.

Media references

Karen Della Torre (UWA Business School)                                    (+61 8) 6488 8538
Verity Chia (UWA Business School)                                             (+61 8) 6488 1346