News Archive

Four teams of Entrepreneurship students from the UWA Business School have reached the semi-final stage of Microsoft’s Protégé 2015 Competition and will complete with 12 other teams from across Australia.

The Microsoft Protégé Competition asks university students to design a three-month, $200,000 campaign to drive awareness and usage of Microsoft Office.

UWA Marketing lecturer Antoine Musu, who encouraged students to enter the competition as part of an undergraduate Entrepreneurship unit , commended the students on their innovate ideas.

“The rise in entrepreneurial thinking continues to permeate many disciplines, and our students have shown the commonalities between new product development and entrepreneurship by demonstrating how non-predictive logic can inform the new product development process,” Musu said.

Next month, the semi-finalists will present to a panel of Microsoft managers. Teams that progress to the Grand Final will travel to the Sydney Microsoft Office to present to executives and take part in a one-day workshop.

Media references

Karen Della Torre (UWA Business School)                                       (+61 8) 6488 8538
Verity Chia (UWA Business School)                                                 (+61 8) 6488 1346