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New in 2015, The University of Western Australia's Master of Strategic Communication offers work placements, an international emphasis, and the ability to graduate in 12 months, all designed to meet the needs of driven communication professionals.

With a focus on communication strategy, includin g the most effective mix of channels, messages, timings and approaches, the Master of Strategic Communication covers the essential considerations for those working in the private, not-for-profit and public sectors.

Professional work placements based locally and internationally, particularly in Singapore and India, are a unique feature of the degree and are coordinated with the assistance of the university through its partner institutions.

The course can be completed in as little as one calendar year (two semesters plus a summer semester).  Many units are taught intensively (e.g. one day per week for four weeks), and students have the option of graduating early with a Graduate Certificate or Graduate Diploma.

UWA's Head of Media and Communication, Associate Professor Rob Cover, explained that the program mirrors existing business scenarios to better prepare graduates for high-performance work environments.

"Students will conduct group-based mock-ups where they select an external organisation and analyse its communication needs, use sound judgment to select the right communication channels to achieve the organisation's goals, and produce a full professional strategy," he said.

"Collaboration will also be key.  Some classes will involve video conferencing with partner institutions, and some will be held jointly with students from UWA's Master of International Journalism, providing a valuable opportunity for future media and communication professionals to establish useful networks."

Enrolments for February intake are open now.

Further information is available here .

Media references

Ashleigh Franklin (Faculty of Arts Marketing Officer)  (+61 8) 6488 2124 / (+61 4) 17 128 336
David Stacey (UWA Media Manager)  (+61 8) 6488 3229 / (+61 4) 32 637 716