Of course, advertising will become increasingly personalised on TV, moving from its current broadcast format.
7) The PC
The demise of the desktop computer will continue. It will be replaced with laptops, ultra-portables, tablets and phones, with data in the cloud.
Windows 8 will be released towards the end of 2012 and will find its way to tablets. It will be universally shunned by businesses and will see only slow adoption among consumers. Microsoft will make the new Metro user interface optional.
8) The news media
Although strictly speaking not a technological issue, traditional news companies will continue to struggle to make money from either paper or online sales.
Paywall experiments will continue but at least one paywall exercise will be abandoned because of severely diminishing circulations.
9) Legislation and legal
Patent battles will continue and specific judgements will determine companies' strategies. Defensive purchasing of patents similar to the syndicate of companies that purchased patents belonging to Nortel will continue. The participants of the patent wars will get more entrenched and their methods more convoluted.
Attempts to introduce legislation around online piracy will fail. The realisation that law enforcement agencies (in the US in particular) can already shut down supposedly infringing sites without warning, renders new legislation giving these powers to copyright holders largely unnecessary.
Hacking and cyber-warfare/cyber-vandalism will continue. I initially thought that hacking by the hacking collective Anonymous would stay focussed on real-life protests such as the Occupy Movement. However, the recent hacking of security intelligence firm Stratfor has shown that hacks in the name of Anonymous will continue to surprise, and for some, vex, next year.
Published in The Conversation