News Archive

“This is my bookstore … this is my lecture theatre … these are my pets…”

The ducks and the peacocks became the pets of international student Tammy Key in This is My UWA , the video she and Ed Cryer made to promote the University to prospective international students.

Ed, a Law/Arts(Communication) student and Tammy (an international student from South Africa studying Commerce) won the International Centre’s prize for a video to encourage more students from overseas.

They filmed each other all over the Crawley campus, claiming “my library”, “my business school”, “my tav”, featuring the best aspects of the University.

Each entry in the competition had to include at least one international student, and there was intense rivalry between teams from Trinity and St George’s College. Trinity came out on top: Ed is the President of Trinity and Tammy is a resident there.

To enter the competition, the student teams had to load their videos onto YouTube, so they immediately became an effective marketing tool for UWA. The contest and its ‘viral marketing’ was initiated by International Centre intern Carol Cheung.

Ed and Tammy’s 100-second video won them a $1,000 prize to share. Ed will become an international student next year when he continues his studies in Singapore. Tammy will continue her education in China.

Presenting the prize, Senior Deputy Vice-Chancellor Professor Bill Louden, who had experience as an international student himself, said he had learned two things by watching the students’ videos.

“The first is that all UWA students seem to be extremely attractive. And I had no idea how important the peacocks were to students. They appeared in almost every entry.”

Published in UWA News , 15 November 2010.