- Marketing and communication activities
- Guaranteed pathways
- Postgraduate coursework
Marketing and communication activities
Public Affairs, in liaison with the Prospective Students Office, International Centre, and Marketing and Communications Working Party, has been developing and disseminating New Courses 2012 information more intensively during the last few weeks.
- In addition to the package of information leaflets sent to all UWA staff and many external stakeholders in April, there is now a handsomely produced "mini-guide" booklet with further details on the undergraduate degrees, majors, prerequisites, pathways and other practical aspects of the new structures.
- This publication is particularly useful for communicating with career advisers and parents (on-campus meetings with these groups have been held recently and will continue) as well as for visits to secondary schools, responses to prospective student enquiries, and sessions during Open Day.
- The same material, in different format, has been incorporated into updates of the New Courses 2012 website. In the six weeks (to 12 May) after this website was launched, it had 10,531 visits - an average of 241 per day - of which 8,371 were from outside the University. They viewed a total of 30,748 pages.
- Leaflets are being produced for specific purposes, e.g. a summary of basic course information for commerce and industry, to be distributed through our business networks.
- The International Centre is using an eNewsletter as well as face-to-face presentations to keep its agents and partners well informed about the course changes and their benefits.
The University is publicly committed to provide alternative ways to enter the new Cycle 2 professional courses: a substantial number of places will be available to students who compete for them after finishing their first degree, but some places will also be offered in advance to suitably qualified applicants at the point of initial undergraduate enrolment.
At the request of the University Executive, a paper has been prepared for Admissions Committee on how to select applicants for a guaranteed pathway to professional postgraduate courses, and how to handle the guarantee administratively.
Faculties have been asked to report by 30 June to the Board of Coursework Studies indicating their actions in response to an audit of existing postgraduate courses, indicating areas in which there was a need to bring about alignment with new structural principles adopted by Academic Council - e.g. with regard to admission, articulation details, number of units, and duration.